Are special effects now main drivers of many mainstream films and is the “hyper-reality” of the cinematic spectacle now an ever-growing part of the viewing experience?
The cinema experience today allows audiences to interact with the screen through 3-D glasses and technology which allows the filming of these images. Many films have been successful without the use of 3-D but new technologies that have been created are now incorporated in mostly all of the mainstream films.
The reason of why people go to the cinema has also changed over the decades. Nowadays it can be argued that cinema is no longer a social experience as when in the cinema no talking or interaction happens. However with the creation of the new technologies that makes 3-D more possible and even more life like the audience is then being encouraged to be in the film and feel like they are interacting. The main social aspect nowadays of cinema going is buying the tickets and refreshments before going into the cinema. Back in the 1930’s and 40’s the British cinema audiences looked upon cinema-going as an important social habit. The most popular of the social experiences was going to the cinema and was most popular through the working classes. Today going to the cinema is quite expensive for some people, especially now with the release of many 3-D movies as you need to purchase special glasses, so the alternative solution to seeing the movie is to wait till it is released on DVD. The Audiences of the 30’s and 40’s went to the cinema to be transported from reality into a fantasy world where they could get lost for an hour until needing to come back to reality. The creation of the technologies today allows the viewers to let their imagination run wild with the feeling of involvement within the films.
The award winning film Avatar, written and directed by James Cameron, was a break through film released in 2009, which was created by using stereoscopic filmmaking which was seen as a breakthrough in cinematic technology. The film is all about the special effects and after boasting about the new technology used the hype and expectation for the film was massive. The film was created in a variety of different ways for the viewing public’s pleasure. The film could be traditionally viewed, viewed in 3-D or 4-D. The film won numerous awards for the breakthrough technology that is had used and because of its huge success a trilogy has now been planned to go along with the first film Avatar. The new experience of viewing films with this new technology gave the audience to experience a new kind of 3-D. The use of 3-D in films in the past was generally used to scare and make audiences jump, which wasn’t to everyone’s taste. The new cinematic technology that was used to create Avatar gave the audience a new experience of consuming cinema. The feeling of being involved within the film of a spectator within the film but in the background was created, no scares or frights were created, just the sense of being in the jungle with the actors.
Many films created today use special effects and this usage has grown over the years to keep up with popular demand, and keep the films being produced exciting and endearing. Huge films like Bridget Jones’s Diary had the simplistic story line of a hopeless in love single woman who had not found Mr right yet. The relatable character and great storyline did not need the enhancement of technology within the filming as the character had to be viewed as a real life person. The audience felt like they were witnessing the events as they unfolded and felt the emotions that Bridget was going through. The cinema technology, although still very enhanced and creative, created the scenes just as they were with on additional help from green screen or enhanced cameras. The basis of a good storyline allows the audience to be caught up in the moment just as well as if they were watching a film in the new enhanced 3-D technology which gives the audience the feeling of being transported to another world.
“The cinema is...’for sharing’ as ‘our own special ceremonial’ a ritual and mythic form actualizing ‘the imaginary’- the collective dreams- of our society” (Merrin, 2005, 122-3) Baudrillard provides two arguments to the use of specialised technology that is being developed to make new films. The first argument provided expressed the need for society to bond when within the cinema and share experiences and desire that each have had. The use of film in projecting these images brings the audience closer and allows the viewing experience to be social. Baudrillard stating that cinema is “for sharing” again symbolises the social effects that going to the cinema has on audiences. The audience’s imagination can run wild and can be interoperated by other members of that social group. The counter argument that Baudrillard provides when concerning the new breakthrough cinematic technologies states “Cinema...has fallen into a ‘resentment’ of its own culture and history, becoming ‘a performance game’; one displaying ‘a supreme contempt for the image itself which is prostituted to any special effect whatsoever’, as well as for the viewer, who has become an ‘important voyeur of this prostitution of images.” (Merrin, 2005, 123) This argument by Baudrillard expressed by Merrin that the history of film and the images that we see today have been altered and tampered with leaving all of the historical background as a thing of the past when it comes to making new films. The technology created has been so done because of the demand for newer and more innovative ways to view cinema and the cinema experience. The “prostitution” of the “image” portrays that the original image that was created has had every special effect there is applied to it to make the previous and original images seem distorted but the new images that has came from the old image seem enhanced by the new technologies. Cinema has had to evolve through the decades to keep up with public demand and the need for new and more exciting experiences yearned by the audiences. The cinema experience evolving has lead to audiences and their reasons for going to the cinema result in a change and evolution. Social experiences are usually why people went to the cinema in the 30’s and 40’s, however now the expectation and involvement with the new style of cinema is a major factor for cinema goers of the 21st century. To keep an audience’s attention for longer than the average 110-159 minutes running time the film makers have to create new and adventure packed and attention grabbing movies which keep the audiences eager for more. Special effects allow the films to create new viewing experiences that the audiences can get lost in and their attention can be concentrated for the entire running time of the film.
The new cinematic technologies such as stereoscopic filmmaking create a new experience for the viewers where then usually need specific 3-D glasses to enjoy the effects of the film. By using this technology film makers are reducing the reality of copyright and people illegally recording the films for pirate copies to be used in the home. Technology evolving creates a larger gap between the paying audiences and the copyright criminals who steal the film and put a bad copy online. Piracy and copyright are two battles that film makers and actors have had to contend with since the beginnings of films. The fact that the new technology may make this process more difficult is only a good thing, but the chances of the technology used nowadays evolving is high and the more the film making industry evolves the more likely the new technology to make illegal copies will evolve.
Special effects within films are almost definitely one of the main drivers of many mainstream films. The “hyper-reality” of the cinematic spectacle is now an ever-growing and constant part of the viewing experience with new technologies being created to wow audiences. Technology development over the past decades has came about through popular demand and the need to hold audience’s attention throughout the length of the film, and the special effects that have been created allow the film to do just that. New technologies, although they leave the history of film behind, create interesting and new intelligent films which can only be good when it comes to the future of cinema and the social experience it has attached to it.
References:
- Baudrillard, J (1998) The Consumer Society: Myths and Structures, London, Sage
- Smith, F. C. B (2011) Cinema and Society: Audiences and the Cinema, Robert Gordon University
- Abercrombie, N. and Longhurst, B. (1998) Audiences, London, Sage
- Merrin, W. (2005) Baudrillard and the Media, Cambridge: Polity Press